BRAND+BUSINESS STRATEGY
FIND YOUR SOURCE OF POWER.
A Future-Fit Brand+Business Strategy*
Y
START WITH WHY.
Why do you exist beyond making money?
Let's unveil what truly distinguishes you in the competitive landscape at this pivotal moment where businesses are increasingly recognized for their societal contributions and the urgent need for purposeful operations.
Our journey begins with an in-depth discovery process, crucial for grasping your unique circumstances and crafting the appropriate strategy. This initial step is pivotal, setting the trajectory for future actions and ensuring we address the right challenges with bespoke solutions, reflecting our commitment to not just commercial success but also societal impact.
Next, we engage in an agile road-mapping session, focusing sharply on immediate challenges while planning for a shift towards a purpose-driven mindset and sustainable change. This stage is where your business starts to align its operations with broader societal contributions, setting the foundation for meaningful impact.
We then assemble a specialized task force, comprising your core team and augmented by external experts as necessary. This group brings together a dynamic mix of skills in business and brand strategy, creativity, design, and aesthetics. United, we aim to uncover innovative solutions that not only elevate your market position but also underscore your commitment to making a positive societal impact. Together, we go beyond the obvious to find the freshest ideas.
By the conclusion of this workshop, you will gain clear insights into your market positioning and the distinctive attributes that elevate you above the competition. More importantly, you’ll understand how to communicate your product or service’s value in a way that resonates deeply with your target audience, not just as a market leader but as a purposeful entity committed to driving positive change.
*Participation from key decision-makers is essential to ensure the workshop’s effectiveness and to align strategic objectives with actionable insights for a lasting impact.
HERE IS WHAT MY PARTNERS AND CLIENTS SAY ABOUT WORKING WITH ME...
Testimonials.
JÖRG ARNOLD
General Manager
Storchen & Widder Hotel Zurich
by The Living Circle, Switzerland
Dina Baenninger joined as top specialist at the moment when it was about developing and implementing a unique communication strategy during the “reconstruction of the century” of Hotel Storchen Zurich and the founding of The Living Circle in 2017.
Dina has made an extraordinary contribution to our success through her analytical and complete way of thinking. She assembled a powerful, versatile team and excellent ideas quickly emerged. The variety of ideas and the interplay of these with a wide variety of media (film, social media, blog, FB, Instagram, competitions, etc.) created a tension from closure to reopening that was and still is hard to beat. The implementation of these ideas was so successful that 40 extremely curious journalists attended the press conference on the opening day. And it was "only" a hotel renovation!
Working with Dina was just fun at all times - because she is highly professional, brings along an incredibly broad spectrum of knowledge, can ask very critical questions, and never loses the goal out of sight. And to all of this, she is simply unique as a person.
Thanks Dina and I look forward to more great projects.
